Building a niche firm takes focus. I picked my niche (Dentist Advisors) in 2010. Now, more than a decade later, I’m enjoying the fruits of serving a narrow customer base. But lots of large firms are successful without niches. Does it really make sense to go after a niche?
Great article, Reese! When I was first contacted about coming on as an advisor at Dentist Advisors and learned about our niche I asked, "You only work with dentists? Is that even a thing?" What simply intrigued me in the beginning has allowed me to become a better advisor and deliver more value to my clients than I imagined possible when I was serving the general population. Thank you for your thought leadership, vision, and action. My life wouldn't be what it is today without it.
Niche Firms and the Future of Advice
Great article, Reese! When I was first contacted about coming on as an advisor at Dentist Advisors and learned about our niche I asked, "You only work with dentists? Is that even a thing?" What simply intrigued me in the beginning has allowed me to become a better advisor and deliver more value to my clients than I imagined possible when I was serving the general population. Thank you for your thought leadership, vision, and action. My life wouldn't be what it is today without it.