Building a niche firm takes focus. I picked my niche (Dentist Advisors) in 2010. Now, more than a decade later, I’m enjoying the fruits of serving a narrow customer base. But lots of large firms are successful without niches. Does it really make sense to go after a niche?
Great article, Reese! When I was first contacted about coming on as an advisor at Dentist Advisors and learned about our niche I asked, "You only work with dentists? Is that even a thing?" What simply intrigued me in the beginning has allowed me to become a better advisor and deliver more value to my clients than I imagined possible when I was serving the general population. Thank you for your thought leadership, vision, and action. My life wouldn't be what it is today without it.
Beautiful share. 🙏 It’s awesome to watch how your choice to specialize has resulted in such personal and professional growth over a short period of time. Super happy for you!
Great article, Reese! When I was first contacted about coming on as an advisor at Dentist Advisors and learned about our niche I asked, "You only work with dentists? Is that even a thing?" What simply intrigued me in the beginning has allowed me to become a better advisor and deliver more value to my clients than I imagined possible when I was serving the general population. Thank you for your thought leadership, vision, and action. My life wouldn't be what it is today without it.
Beautiful share. 🙏 It’s awesome to watch how your choice to specialize has resulted in such personal and professional growth over a short period of time. Super happy for you!